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2026.09.24On September 23, the LIDI Autumn Equinox Banquet · Global Expansion Summit — Building Material Brand Overseas Experience Sharing Session was successfully held at the Shanghai headquarters of LIDI smart window furnishings.
Hosted by LIDI smart window furnishings, the event gathered industry partners including Xiao Tingman, Principal of Milan Club, Yin Hui, Administrative Director; Ai Changwei, Overseas Marketing Director of Qingdao Uhome Technology; Fan Biaobing, China Brand Strategy President at Global Supply Chain Center for Made-in-China; Han Shuang, Partner of Gaobiao Consulting; Gao Ganjun, Founder of COLORBO; Hu Zhaokai, Founder of KAICASA; Li Zhi from China International Building Decoration Fair and Yang Xiangteng from Design Alliance. Through on-site tours, thematic forums and a rooftop barbecue dinner, attendees exchanged overseas expansion experience, connected advantageous resources and jointly explored the globalization roadmap for building material brands.
Overseas Expansion as the Theme: An Intimate Closed-Door Discussion Among Building-Material Professionals
At 14:30 in the afternoon, participants arrived one after another at LIDI’s Shanghai headquarters. During the refreshment break for free exchange, attendees began initial ice-breaking discussions regarding their respective brands’ overseas expansion status. Conversations covered overseas market rollout timelines and real pain points from frontline operations, stretching from the check-in counter all the way to the meeting room.
The thematic forum kicked off at 15:30. Representatives from each brand took turns sharing their overseas market layout and practical experience. They held nearly two hours of in-depth exchanges on core topics including regional market opportunities and challenges, supply chain and logistics adaptation, overseas channel development, localized brand marketing, compliance certification and risk mitigation.
From Experience Sharing to Resource Exchange: Seeds of Cooperation Are Quietly Sown
The latter half of the forum was dedicated to resource matching. Participants took turns listing available channels, supply chains and client resources for open collaboration, and held free discussions on supply-demand matching. Ranging from overseas warehouse resources and local service providers to cross-referral of channels and joint overseas expansion, multiple potential cooperation directions gradually took shape through discussions.
As one attendee put it during the exchange: “Building material brands cannot go global alone. Resource exchange among brands often helps everyone avoid many detours.”
From the Meeting Room to the Rooftop: In-Depth Dialogue Amid the Autumn Equinox Breeze
After the forum, participants moved to LIDI’s rooftop venue. Amid the Autumn Equinox evening breeze, the casual barbecue dinner commenced. The serious topics discussed in the meeting room during the day evolved into more relaxed, in-depth conversations over dinner. Cooperation intentions were further refined, and beyond business talks, mutual respect grew among these building-material professionals.
Towards the end of the dinner, all attendees took a group photo, preserving a warm collective memory of this overseas-expansion gathering on the Autumn Equinox.
As the Host: LIDI’s Original Aspiration for Overseas Expansion
As the host of this event, LIDI smart window furnishings carries nearly a century of Italian window furnishing heritage together with Chinese intelligent manufacturing capabilities. Its products have been sold to more than 50 countries and regions across Europe, the Americas, Africa and Asia.
Hosting this overseas expansion sharing session allows LIDI to pass on insights gained from its own global operations. More importantly, it aims to build an exchange platform for the building material industry to share knowledge and resources.
A window connects indoors and outdoors; a gathering connects brands to the world. With window furnishings as the medium, LIDI wishes to join hands with industry partners and embark together on the globalization journey of building material brands.
